About Us
To become the leading inclusive and progressive running education ecosystem, shaping a healthy, intelligent, and enjoyable running culture.
Kumpul dulu, Lari Selarinya.
Sportainment Recreational Lifestyle
SELARINYA is a pioneering company in Indonesia focused on developing a Recreational Sportainment Ecosystem. Founded with the vision of addressing the soaring public interest in healthy lifestyles and the sport of running, SELARINYA exists to solve service fragmentation within the sports industry. We are an ecosystem owner that seamlessly integrates training programs, race management, apparel lines, creative media, and community platforms under one sustainable roof.
Selarinya Recreation Club
Selarinya Race Management
Selarinya Running School
Selarinya On Tour
VISION
"To be Indonesia's premier sustainable ecosystem centered around the recreational sportainment lifestyle by the year 2030."
MISSION
Delivering a Sportainment experience by organizing professional, safe, and highly appealing sports events.
Providing access to structured, measurable, inclusive, and sustainable training for runners and communities.
Strengthening the ecosystem through creative and informative content driven by digital media management.
Building an integrated business ecosystem for runners, communities, and institutions.
Integrating sustainable business practices and foster impactful partnerships that drive long-term ecosystem growth.
"Olahraga bagi Selarinya adalah rekreasi. Lari bukan sekadar pace, tapi perjalanan menikmati hidup. Utopia Selarinya adalah dunia inklusif: semua bisa masuk, semua bisa tumbuh."